Disney+ CEO Bob Iger announced in an interview that measures against account sharing would be announced later this year.
Recently, the managing director of the Walt Disney Group, which also oversees the steaming service Disney+, said that they wanted to follow Netflix’s example. We already have the technical capabilities to effectively monitor the sharing of accounts.
Disney+: proportion of account sharers significantly high
In the interview, Bob Iger did not want to reveal the proportion of people who share their accounts more often, but the sum was “ significant ”. The measures against this should begin next year, but the fight will not be over by the end of 2024.
Management is rethinking the subscription models offered
It was announced in advance that Disney+ wanted to spend less money on its series in the future. This applies, for example, to expensive Marvel in-house productions. People are also considering whether there should be an account in the future that is cheaper but partly financed by advertising. Such decisions should be made as soon as possible, it was said in a conversation with the CEO.
In the US there is a complete package for ESPN+, Hulu and Disney+, but the reduced prices for all three services are limited locally. CEO Iger strongly believes that, similar to Netflix, once the blockage of multiple usage across multiple households is blocked , the number of customers can be increased . We don’t want to speculate about the exact numbers at the moment serials.
Over the next year it will become clear whether the new strategy will have the desired effect. It is also feared that Disney will stop selling their physical media in even more countries in the future. The group started in Australia. You can read CNBC’s article about Disney+’s planned strategy change here in English.
trike costs additional costs for streaming services
According to The Hollywood Reporter magazine, all streaming services currently have a completely different big problem . Numerous new films and series are delayed due to the ongoing screenwriters’ and actors’ strike in Hollywood. This affects, among others, the new series or seasons of What If…?, Echo, X-Men ’97, Agatha, Ironheart, Daredevil: Born Again and others. This also costs Disney+, Netflix & Co. money, which they have to recoup at some point.